Although Chipotle Visits Are Down, Young Adults Did Not Desert Them, Reports The NPD Group
Chipotle’s recent series of food safety outbreaks rattled its investors and enough of its customers to see visits decline, but the chain’s strong base of teens and young adult customers continued to support the fast casual chain, finds The NPD Group, a leading global information company. In the quarter ending December, during which several of the outbreaks occurred, total visits to Chipotle were down 5 percent compared to a 19 percent traffic gain the same quarter year ago. Teens and young adults, however, increased their visits to the Mexican fast casual chain by double-digits last year, according to NPD Group’s ongoing foodservice market research. …