Influential Food eVangelists May Be Emerging As The New Core Food Consumer
Food eVangelists, a small but globally powerful group who want to impact the way food is raised, packaged and sold, are quickly becoming less of an influencer audience and more representative of mainstream consumers. This, according to the fourth global Food 2020 study, released today by leading global public relations agency Ketchum, which hones in on this vocal group in 11 markets across North America, South America, Europe and Asia. …