WF&FSA President Talks Challenges, Successes And Industry Shifts
When Rob Shibata assumed the presidency of the Wholesale Florist & Florist Supplier Association on Oct. 22, he returned several times to those three words. His message? The floral industry, and wholesalers in particular, have been through a tremendous amount of change in recent years, but the businesses left standing are tougher and better for those challenging times. …