Month: January 2016

New research shows strong growth in awareness and purchases of U.S. sweet potatoes in Europe thanks to promotional efforts spearheaded by the American Sweet Potato Marketing Institute (ASPMI) in this growing market. …

The Texas International Produce Association named five produce industry leaders to its Hall of Fame this week. …

The National Mango Board (NMB) is promoting its Ripe and Ready to Eat Mango Program, with the objective to provide mangos with a marketing advantage and offer U.S. consumers a quality fruit that is ripe and ready to eat right away or within a few days. The mango industry should not miss this exciting opportunity to learn and evaluate how they can implement a ripening program to delight their customers with ready to eat fruit! …

Mann Packing is pleased to announce its recent hire of Loree Dowse, Jacob Shafer, and Monica Infelise, who will join the Mann’s team as foodservice marketing assistant, marketing & communications coordinator, and content marketing specialist, respectively. They will be working from the Mann Packing corporate headquarters in Salinas, CA. Within these roles, Mann’s marketing team will expand its focus on the development of advertising campaigns, public relations, and community outreach, and further develop their already extensive product marketing strategy. …

Greener Fields Together™, the sustainability and local produce initiative created by PRO*ACT, the produce supply-chain management company, has announced winners of the first Cultivating Change grant program. Cultivating Change is committed to supporting local farms financially to improve their ability to produce, market and distribute fresh produce. …