Google Exec To Speak At NCA's Sweets & Snacks Expo
Presenting for the first time at NCA’s Sweets & Snacks Expo, Google will share the latest insights on omni-channel shoppers and how their behavior impacts the candy and snack category. Focusing on the brief moments retailers have to win over shoppers, which search giant Google refers to as "micro-moments", Google will examine how retailers can reach their customers in a new way through digital engagement. …