IDDBA: Omnichannel Initiatives Growing In Importance Among Food Retailers
More food retailers are venturing into the world of omnichannel marketing as they integrate ecommerce, mobile, social, catalog, and physical stores to create enhanced shopping channels for their customers. This trend is one of many examined in What’s in Store 2016, the annual trends research report published by the International Dairy-Deli-Bakery Association (IDDBA). …