Year: 2015

This year marks the first year that the Beef Checkoff-funded “Beef. It’s What’s For Dinner.” brand launched its online advertising campaign using a new integrated digital media plan. To date, the digital campaign has been a success, educating millions of consumers on beef’s superior taste, nutrition and ease-of-use, by providing them with the beef-related information that they need, when they need it. Through the checkoff’s digital campaign, consumers are equipped with the beef tips, techniques and recipes they need to ensure a great beef eating experience, each and every time. …

A recent ban on poultry products from Washington State and Oregon by the Canadian Food Inspection Agency is causing inconvenience for consumers and industry alike. …

Shirk’s Meats, a Dundee, N.Y. establishment, is recalling approximately 1,062 pounds of pork sausage product due to misbranding and an undeclared allergen, the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) announced today. The product contains peanuts, a known allergen which is not declared on the product label. …