Month: December 2015

Cuties new consumer marketing campaign is helping parents and kids to swap sweets for fresh fruit to satisfy those inevitable candy cravings. Set to the soundtrack of “I Want Cuties” – a play on the classic 80s tune “I Want Candy” – the campaign encourages families to reach for Cuties the next time a sweet tooth strikes. …

Selling flavor and facts instead of fear was the topic of conversation at the New York Produce Show and Conference’s “Connect with Fresh” Consumer Media Lunch on December 2, 2015. More than 55 food journalists and consumer influencers came together to hear presentations aimed at increasing consumption of fruits and vegetables. …

The Allen Lund Company (ALC) will be participating in Navidad en el Barrio for the 10th consecutive year. Working together with growers, shippers, and carriers Navidad is able to provide food baskets to over 15,000 families-in-need during the holiday season. This year ALC worked with companies such as Wada Farms, Dayka+Hackett, Rainier Fruit Company, Wonderful Citrus, and Grimmway Farms to provide food donations. "We are thrilled with the great response our customers and shippers have given to Navidad this year," stated Nora Trueblood, Director of Marketing and Communications. "Adding fresh produce to the dinner baskets is of huge value to the families." …

Tasteful Selections, a specialty potato brand from RPE Inc., continues to promote non-profit partner Katie’s Krops in stores across the country to educate shoppers about local hunger relief efforts. The “Meet Your Grower” campaign allows shoppers to meet local Katie’s Krops growers and learn how their purchase of Tasteful Selections can make an impact in their communities. The campaign was launched at select retailers with customized in-store events, display contests, and point-of-sale materials this past October, and will continue through January. …

According to recent IRI Worldwide data, mandarins lead all citrus categories in dollar sales at retail and are up 17.3 percent, representing almost 37 percent of all citrus sales for the last year. Mandarins also lead in pound sales, up just over 19 percent. …