Pear Category Shifts With Retailer Focus On Branded Pouch Bag Programs
The first pear category Stemilt-O-Graphic of the new crop year has been released and shows significant growth in bags year-over-year. Stemilt’s analysis of the latest set of retail scan data from Nielsen Perishables Group revealed the percent bags contributed to the pear category in October grew from 5.9% in 2014 to 6.9% in 2015, with dollars from bags also on the rise. According to Stemilt marketing director Roger Pepperl, this growth comes from a continuation of great branded pouch bag programs that drive up the average purchase size while simultaneously promoting intended use to shoppers. …