Month: October 2015

Building on the momentum generated last February, when it became the first fresh produce brand to broadcast an ad during the most-watched television program in the United States, Avocados From Mexico (AFM) is following up with another multi-dimensional campaign for the 2016 Big Game, airing on Sunday, February 7, 2016 on CBS.[i] …

Deardorff Family Farms was recognized with the top award for Excellence in Agricultural Stewardship and Sustainability from the Ventura County Resource Conservation District (“the RCD”) at their annual awards luncheon. The award was given to Scott and Tom Deardorff as the owner/operators of Deardorff Family Farms for achieving outstanding sustainability results in their farming operations and in the local community. …

With the domestic citrus season reaching its peak in the early winter months, Meyer Lemons and Seedless Lemons are perfect to brighten up holiday displays, and Frieda’s Specialty Produce’s new 1-pound bags are ready to attract shoppers and increase specialty sales at retail. …

Sir Brian Elwood was awarded the 2015 Fresh Carriers Hayward Medal in recognition of the leadership he has displayed as chairman of industry regulator Kiwifruit New Zealand (KNZ) over the past 10 years. The award was presented at an industry dinner in Mount Maunganui which followed Zespri’s inaugural Kiwifruit Innovation Symposium. …

Village Farms recently appointed Michael Carr as the company’s National Field Marketing Manager. In this new role for the company Mr. Carr will be responsible for driving the tactical execution of strategic marketing initiatives. Carr will report directly to Doug Kling, the company’s Senior Vice President & Chief Marketing Officer. …