Month: October 2015

BrightFarms, a start-up revolutionizing the U.S. produce supply chain by creating the first national brand for local produce, today announced that Abby Prior, former Director of Marketing of Premium Bread for Bimbo Bakeries USA (BBU), will spearhead the team's business development and marketing efforts as Vice President, Business Development. Prior will lead the company's strategic expansion strategy, amplifying its continued success and reporting to CEO, Paul Lightfoot. …

Frieda’s Specialty Produce is unveiling its new brand at the 2015 PMA Fresh Summit in Atlanta, Georgia, at booth #2546. The launch includes a new logo and fresh visual identity for the 53-year-old specialty produce company, and showcases its brand new look and packaging on many of its products. …

The second annual Power Your Lunchbox Pledge by Produce for Kids launched Aug. 3 and ran through Sept.18 and encouraged families and classrooms to pack healthier lunchboxes this school year. During the program,10,000 families and classrooms took the pledge to pack a healthier lunchbox at poweryourlunchbox.com. …

It is with great sadness that the Esformes Family announces the passing of Nathan J. Esformes at the age of 83 after an extended illness. Nathan was a 60 year veteran of the Produce Industry and a founding partner of Pacific Tomato Growers. Along with his brother Joseph and the Heller family he helped build Pacific Tomato Growers into one of the largest Agricultural firms in the U.S. …

Tozer Seeds America’s new mini sweet pepper line called the Sweetie series has experienced tremendous growth and been praised by growers for their uniformity and heavy yield since the series’ debut in May. …