Month: August 2015

Tanimura & Antle and The Produce Mom® recently launched a #FamilyFarming Campaign to raise awareness of Tanimura & Antle’s company blog, titled Family Farming.  The campaign includes a Pinterest contest which encourages consumers to follow Tanimura & Antle on Pinterest.  The contest also encourages social sharing of specific blog content, notably: Brian Antle’s recent Forbes Award for Plant Tape, sustainable hydroponic farming, and factual answers to common consumer inquiries surrounding farming practices, produce shelf life, and at-home vegetable preparation. …

Capespan North America, a member of South Africa`s Capespan Group, has signed an exclusive citrus distribution agreement with S. Surabian & Sons of Dinuba, CA. The deal appoints Capespan North America as Surabian`s exclusive sales and marketing agent for its extensive line of fresh, California citrus products. …

The 2015 Washington State Bartlett harvest is underway. Initial harvest reports reveal that early field predictions indicating an increase in small-sized pears are proving to be accurate. …

Ready Pac Foods, Inc. is pleased to announce Dan Redfern joins the company as Chief Financial Officer. Redfern will be based in the Irwindale, CA headquarters and will report to CEO Tony Sarsam. …

The United Fresh Produce Association has announced the development of a new marketing event added to its annual education offerings. Titled BrandStorm, the event will take place November 1-2, 2015 in San Francisco, CA. A project of the United Fresh Produce Marketing & Merchandising Council, BrandStorm has been developed to engage new and young marketers in the produce industry looking to learn about brand development, content creation, managing the creative process, segmented marketing channels, and much more. …