Employing Checkoff-Funded Market Research To Build Demand For Beef
Knowledge about consumers – beef buyers and potential buyers – is critical. After all, consumers are in the driver’s seat when it comes to buying beef – or any other product, for that matter. Until we understand the wants and needs of a target audience, what are the chances of meeting their requirements in the beef and beef products we produce for them? It would be like shooting in the dark and hoping to hit something. …