Yerecic Label Examines New Consumer Research: The Millennial Produce Buyer
Shoppers most susceptible to impulse purchases are Millennials at 64 percent compared to all consumers at 57 percent, according to recent research conducted on Millennial produce buyers. The data is part of The Power of Produce 2015 research study; published by Food Marketing Institute, conducted by 210 Analytics, LLC and made possible by Yerecic Label. Through The Power of Produce data, Yerecic Label noted that the consumption and purchase habits of Millennials vary greatly from other generations. …