Many of America's largest food and beverage (F&B) companies are in trouble, Rabobank says in its latest report, "Dude, where's my consumer?" Iconic brands are increasingly out of favour with U.S. consumers, whose preferences and priorities have evolved. Bank analysts predict that unless large F&B brands take bold action, they run the risk of following baby boomers (once their core consumer) into retirement. …
A new marketing campaign created to encourage people to eat more fruits and vegetables was launched in downtown Fresno Friday afternoon. In the shadow of the Old Fresno Water Tower, representatives from Partnership for a Healthier America set up Club FNV, which they described as “an ultra-hip pop-up lounge” featuring free fruit- and veggie-based drinks and snacks.
Jonathan's Sprouts sent four representatives this year to the annual ISGA convention in Holland April 20-24, 2015. The convention was hosted by Koppert Cress located in Monster, Netherlands.
The Northwest cherry season is underway bringing great opportunities early on for export markets. Columbia Marketing International (CMI) has pioneered the first cherry shipping box of its kind, offering a premium display option for their export customers. The high graphic lid (pictured) incorporates a picturesque scene of the Columbia River Valley, and easily pops open and folds up to create an instant, stunning retail display. …
Pure Flavor® and Enza Zaden® announced a partnership where Pure Flavor® is one of the exclusive marketers to grow and market the Tribelli® branded mini pepper for North American consumers. …
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