France: Intermarché Finds Success With 'Inglorious Fruits & Vegetables' Campaign
The “Inglorious Fruits and Vegetables” campaign was created for Intermarché, a supermarket chain in France, to see if customers would be willing to buy imperfect produce at a reduced price. The advertising campaign includes posters and television ads, including the one below in which an “Ugly Carrot” gets a pep talk. The goal was to reduce the more than 603,835,616 pounds of food wasted in the European Union each day. It has been a year since this campaign was implemented, and the misshapen apples, potatoes and lemons were so popular with customers that “inglorious” produce is now being offered in all 1,800 Intermarché stores. …
