Month: June 2015

After being one of the first to sign up to PMA’s initiative, ‘Eating by Example’, Valley Fruit & Produce is embracing fresh produce in the work place. Eating by Example is an intra-industry initiative to have produce organizations model the behavior they encourage in the wider community: to consume more produce (pma.com/eatingbyexample #EatingByExample). …

Golden Sun Marketing (GSM) welcomes a new position to their roster.  GSM’s new business development hire will further support their growing client base. …

The Grower-Shipper Association, Monterey County Farm Bureau and Steinbeck Innovation Foundation has announced the launch of a new innovation portal dubbed B-Connect Ag Innovation BETA (B-Connect BETA). B-Connect BETA provides a first-of-its-kind portal for startups, entrepreneurs, and researchers to share their ideas and products directly with the ag community in a searchable, categorized database that will be accessible to members of all three founding organizations — whose memberships are thousands strong and make up a majority of the local agricultural community. …

Local Greenhouse Grower Orangeline Farms is taking their commitment to promoting healthy and active lifestyles to the next level. Growers of Gourmet Peppers, Beans and Strawberries, Orangeline sells their product under the ZING! Healthy Foods brand. Vice President of Sales & Marketing Jordan Kniaziew says "We would like to take the benefits our products provide to our customers to a new level, not only encouraging healthy eating habits but also active lifestyles and giving back to the community." …

The Bard Valley Natural Delights Medjool Date Growers Association announces the release of their newest Power Up Sweepstakes and e-book, today, as part of a comprehensive marketing campaign to nurture its consumer relationships by providing healthy summer recipes, fitness and health tips, sweepstakes opportunities and a social media contest. …