Month: June 2015

This past week, Hampton Roads, Virginia, and Fresno, California, were center stage for the launch of FNV, a new, iconic brand that promotes fruit and vegetable consumption using disruptive marketing and an aggressive advertising program to reintroduce teens and their families to fruits and veggies.  While Hampton Roads and Fresno serve as the first two markets for the campaign, FNV is expected to have national impact immediately via digital and social networks. …

Bryan Silbermann, CEO of Produce Marketing Association, has issued the following statement in advance of consideration of H.R. 2393, the Country-of-Origin Labeling Amendments Act of 2015: …

Over 250 people from 35 countries, representing thousands of fresh food markets, attended the first conference of the World Union of Wholesale Markets (WUWM) for 2015, jointly hosted by the Budapest wholesale market ‘Nagybani PIAC’ and the Metropolitan Municipality Hall and Market Directorate. Delegates were treated to a dynamic line-up of international speakers and presenters, as well as impressive technical market visits. …

Affinitus has announced the launch of a new software solution for fruit and vegetable growers and distributors, Agrilogik, which has been designed to make the management of fresh produce information straightforward, from quality control data to the latest harvest updates. …

Sunkist Growers is helping retailers start the summer off with a twist, bringing the bright taste of citrus to the United Fresh 2015 tradeshow. Showcasing fresh point-of-sales materials, summer citrus varieties, creative recipes and seasonal merchandising tips, Sunkist looks forward to greeting trade partners at this year’s tradeshow in booth 1521. …