Chobani, maker of America's #1 Greek Yogurt brand, today announced the launch of a new creative platform and campaign centered on living life naturally. Committed to its founding mission of providing better food for more people, Chobani's multi-media, multi-platform campaign focuses on the brand's core belief: "To love this life is to live it naturally." …
Sex sells. It’s an all-too-common advertising concept in today’s culture. If it can sell gym memberships and fitness programs, is it too far fetched to think that it could help sell whole grains? …
BakingTech is about sharing best practices, insights, case studies, and innovations in the grain-based food industry. We want attendees to be educated and inspired after each talk, and we need your help to create a great program. ASB invites you to submit a paper proposal and share your knowledge, experience and solutions with industry representatives from around the nation. …
Nature's Harvest bread is making it a whole lot easier for families to get whole grains into their diet by making its great-tasting varieties such as Honey Wheat and Butter Top Made with Whole Grain White Bread nationally available. …
ACON Investments, LLC and its affiliates ("ACON") announced that it has acquired Fiesta Mart, LLC ("Fiesta" or the "Company"). Fiesta is among the largest international and Hispanic grocery chains in the United States with 60 stores throughout Texas. ACON has hired Michael Byars as President and CEO of Fiesta. Mr. Byars has extensive experience in the grocery industry, most recently as President and CEO of BI-LO, LLC. Previously, Mike was President and CEO of Minyard Food Stores, Inc. and served in a number of senior management positions during his 25 years with the Delhaize Group. …
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