Lower Gas Prices Mean More Spending At The Grocery Store
Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, today released the 11th edition of The Why? Behind the Buy™ report which analyzes how Americans grocery shop and what drives consumers’ purchase decisions. Acosta’s latest research outlines shifts in the consumer decision-making process to help CPG companies and retailers hone their sales and marketing strategies. …