Retailers Struggling To Meet Consumer Expectations Around Mobile & In-Store Experience
U.S. retailers must move quickly to improve their operational capabilities in order to deliver a “seamless retail” experience to customers who say their expectations are not being met, according to new research by Accenture. For the second consecutive year, two studies of “seamless retailing” indicate a number of gaps between consumer expectations related to product offerings and pricing and the ability of retailers to deliver what customers want, as they shop across a growing number of channels. …