Month: March 2015

The green fronds of agretti were once sought across Europe to be reduced to ashes for use in making glass. These days, the verdant Italian plant is once more in demand – in a somewhat less well-cooked state – to feature on British dinner plates. …

On February 25 in Denver, the Colorado Fruit and Vegetable Growers Association (CFVGA) and Western Growers (WG) announced a strategic collaboration between their respective specialty crop grower trade associations.  The two associations have signed a memorandum of understanding that allows them to work together on federal policy issues, food safety and other policy issues of mutual interest. In addition, the two associations will seek to work together on other mutually beneficial programs and activities which will include opportunities for online informational and learning webinars.  The memorandum gives Colorado growers access to WG association services as well as expertise in trade and commodity services and creates a dynamic collaboration on membership. …

Avocados From Mexico (AFM) has announced it is a founding supporter of FNV, a new brand that promotes fruit and vegetable consumption to teens and moms using the same relentless, compelling and catchy marketing that major consumer brands do. …

At the Produce for Kids reception at Southeast Produce Council’s annual Southern Exposure, the organization announced its new primary children’s charity for 2015 and beyond as Feeding America®, the nation’s leading hunger-relief organization. In addition, Produce for Kids shared its new Kids Club concept, details on the second annual Power Your Lunchbox Pledge™ and latest marketing tactics for reaching shoppers. …