dunnhumby Releases Global Findings On Multichannel Shopping Growth
dunnhumby, the world’s leading customer science company, today unveiled a global report on consumer habits in multichannel grocery shopping. The research is based on the behavior of 7 million shoppers in 14 countries in Europe, Asia and the Americas. Multichannel grocery shopping is surging across the globe, with the birth of a new child being a primary driver of an increased propensity to buy online, according to the findings. …