Month: January 2015

Maybe! The voting is still out for California Giant Berry Farms still reeling from the tremendous consumer response generated from their current digital promotion, “Blended Splendid and Smooth” featuring berry smoothies.  This promotion began in late December just as the company’s ‘All About Pies’ contest completed. …

The National Mango Board’s (NMB) marketing campaign has made a significant and positive impact among media and consumers over the years. This campaign year will have three elements: It’s Always Summer Here (January-April), Celebrate Summer (May-August), and Back to Summer (September-December). The campaign will reinforce mango nutritional and educational messages to U.S. consumers as well as the fruit’s year-round availability. …

At Fruit Logistica in Berlin, Rijk Zwaan is presenting a major new innovation in the pepper category: ‘Sweet Palermo©’. Jan Doldersum, Manager Marketing & Business Development at Rijk Zwaan, has high expectations of this concept thanks to the pepper’s versatility combined with its particularly sweet taste. …

Ask someone to name a “superfood,” a food item jam-packed with nutritional value, and a few items invariably come up. Blueberries. Quinoa. Almonds. Kale. Thanks to a team of Rutgers University scientists, you can add lettuce — yes, lettuce — to the list. …

Golden Sun Marketing has announced a new marketing coordinator, Marcela Fabbri, to support an expanding client roster. …