Year: 2014

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, and Technomic, a fact-based research and consulting firm in the food industry, today released The Why? Behind The Dine, a joint foodservice report that analyzes how consumers determine what’s for dinner. This research details the complexities of consumers’ “path to the plate,” including dining decision drivers, the price/value equation and digital dining tactics. …

Sustainability in the restaurant world typically concerned how takeout and delivery options might cause recycling issues at home for consumers. However these days sustainability increasingly encompasses the food actually featured in establishment's menu just as much as it concerns what eco-friendly material the menus might be printed on. Forward-thinking restaurant operators are more frequently utilizing marketing strategies that incorporate health, safety and environmental concerns, which can resonate with consumers seeking out eco-friendly restaurants and food choices, according to Future of Foodservice: Food and Beverage Menu Trends & Opportunities, a recent report by market research publisher Packaged Facts. …

Foodservice operators around the country are expanding their use of produce in myriad ways, working with their vendors to navigate supply and execution challenges as they recast their menus to satisfy evolving consumer tastes and preferences. …