Year: 2014

Most marketers complain about budget shortages. But for Organic Valley's chief marketer Lewis Goldstein, it's not so much budget hampering his efforts as butter. Thanks to an organic butter shortage, his holiday campaign by new agency Big Spaceship, dubbed "It's Butter Season," will have to hold until next season, since there's no point in drumming up demand for a product in tight supply, he said. While he waits for the shortage to subside at the farming co-op and dairy company, he's spending time honing a national media investment, as well as a more digitally-focused strategy. …

Since its arrival from the North Pole a few years ago, the Elf on the Shelf® phenomenon has spawned countless blogs and Pinterest posts chronicling scout elf antics and children's reactions. This year, First 5 Sacramento and Dairy Council of California are teaming up to show parents and caregivers how to "haul out the healthy" with Elf on the Shelf®. …

Raw milk appears to be growing in popularity and so are the outbreaks. The Centers for Disease Control and Prevention said Wednesday that the average number of outbreaks from contaminated unpasteurized milk more than quadrupled from three a year between 1993 to 2006 to about 13 between 2007 and 2012. …