Several weeks into its first national brand marketing campaign to dispel its “Whole Paycheck” image, Whole Foods Markets has seen its Ad Awareness and Purchase Consideration scores tick up modestly, although Value perception has remained in negative territory. …
Stéphane Roy, president and CEO of Serres Sagami, has just entered into an agreement with Farm Credit Canada in order to take over the production of greenhouse tomatoes at Serres Lacoste, located in Les Éboulements in the Charlevoix region. Serres Lacoste had recently closed its doors on November 7, 2014. For Serres Sagami, this fourth acquisition since the early 2000s makes the greenhouse tomato grower one of the largest greenhouse producers in Quebec. …
Mushroom holiday sales are set for another record season. Retailers are encouraged to continue the sales momentum into January by promoting the health and culinary benefits of the mushroom blend. Retailers can use Mushroom Council resources to make the healthy choice the easy choice for customers. …
Mann Packing recently hired Julie Bowman as the company’s Eastern regional sales manager. She most recently was senior director of private label for Pinnacle Foods and prior to that, she spent more than 20 years in multiple sales and marketing roles at the Campbell Soup Company. She is based in New Jersey and reports to Jeff Freeman, vice president of retail sales. …
Stemilt employees and growers stepped up in a big way to brighten the holidays for 133 children in foster care throughout central Washington. Stemilt’s Community Investment committee organized the effort that granted each child in the care two organizations – Washington State’s Division of Child & Family Services in Wenatchee and Community Resource Group of Wenatchee/Yakima – each of their three Christmas gift wishes. …
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