California Volume Could Double Oppy's Berry Category
Momentum continues to build in the Oppenheimer Group’s berry category, with fruit grown in the Golden State making its debut in the Oppy label this week. …
Year: 2014
Fruits Of Free Trade: How NAFTA Revamped The American Diet
Walk through the produce section of your supermarket and you'll see things you'd never have seen years ago — like fresh raspberries or green beans in the dead of winter. Much of that produce comes from Mexico, and it's the result of the North American Free Trade Agreement — NAFTA — which took effect 20 years ago this month. …
USDA Names Members To The United States Potato Board
United States Secretary of Agriculture Thomas J. Vilsack appointed/reappointed 38 grower members to serve on the United States Potato Board (USPB) for three-year terms beginning March 1, 2014, and ending February 28, 2017. …
Two Big Idaho Potatoes Ring In The New Year
As the saying goes “we grow ‘em big in Idaho” and that’s no joke. On New Year’s Eve, the Idaho Potato Commission (IPC) was a sponsor of the inaugural New Year’s Eve Idaho® Potato Drop in downtown Boise, Idaho. The Great Big Idaho® Potato Truck, Spuddy Buddy and 40,000 revelers rang in 2014 as a 17-foot long glowing potato was lowered from a crane into the crowd as the countdown to midnight began. …
Wilcox Fresh Names New Chief Executive Officer
Jim Richter has been promoted to CEO at Wilcox Fresh. Jim has worked seven years with Wilcox Fresh most recently as Executive Vice President of Sales and Marketing. Prior to this position, Jim had been Sr. Vice President of Category Management. …