According to a new study published today by Catalina, the personalized digital media company, shoppers are highly selective when it comes to making CPG purchases, buying on average less than one percent of products available on grocery store shelves during a one-year period. Further, the study “Engaging the Selective Shopper,” which took place over 52-weeks and examined the purchasing choices of more than 32 million American shoppers across 9,968 U.S. grocery stores, revealed that every shopper has a different purchasing profile and no two shoppers ever purchased the same items. …