Apple Industry Unites: Unprecedented Effort To Increase Sales
It’s not unprecedented for the apple industry to work together—industry members do so daily on issues ranging from immigration to trade relations to crop research. But, this holiday season, U.S. Apple Association (USApple) and participating members are working in strategic harmony to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time. The concept is the first of its kind on a wide scale level for apples. …