Month: September 2014

­For many growers, they see potatoes and onions as classic commodity crops – and consequently over-focus on growing and harvesting their products as inexpensively as possible so that they can sell at lower prices.  While that approach may work for some, Fresh Solutions Network (FSN) sees the equation differently.  FSN feels that only focusing on squeezing down costs can actually cost retailers more, by short-changing them on quality, innovation and marketing support. …

Deardorff Family Farms is expanding is organic production base and adding to its sales team.  On the supply side, the company will have increased organic production this Fall and throughout the Winter from Ventura County, Imperial Valley and Mexico. On the talent side, Deardorff Family Farms is also growing its operations.  The company has hired Tyler Clear to work alongside Luke Patruno in organic sales. …

The 2014 Enza Zaden variety showcase was held September 25th at the company’s research station in San Juan Bautista, California. With 250 local and international growers and retailers in attendance, the partnership-­themed event was an opportunity to assess growth potential through a fresh lens fueled by strong relationships with seed partners; ongoing innovation in varieties, packaging and branding; understanding supermarket produce operations; and ultimately, maintaining awareness of evolving consumer tastes. …

Windset Farms® has been involved with the Canadian Breast Cancer Foundation (BC/Yukon Region) since 2012, and last year, raised over $65,000 for the cause. This year, in addition to their renewed regional sponsorship, Windset Farms hopes to raise more money for breast cancer research, education and awareness programs. …

This year 20 Guatemalan agricultural enterprises will be representing Guatemala to 21 thousand visitors in Fresh Summit Trade Show 2014, they will offer products like: papaya, mango, mini vegetables, snow peas, sugar snap peas, French beans, baby corn, among others. In this opportunity, we expect to generate business for more than $12 million with various markets in North America, Europe and Latin America. …