Month: September 2014

Carl Buddig & Co. & Chicago Blackhawks Score With Second Annual Sponsorship

September 25, 2014 Carl Buddig & Company

For a second year, Carl Buddig & Co. is sponsoring Chicago’s hometown favorite, the Chicago Blackhawks, with a multimedia marketing campaign throughout the 2014-15 hockey season. The marketing campaign covers the entire 82-game National Hockey League (NHL) season and includes: in-game advertising and promotions; an ad campaign airing on WGN TV and WGN Radio; digital ads with WGNradio.com and the Chicago Tribune; in-store advertising and Point-of-Sale (POS); out-of-home advertising; cinema advertising with NCM Theater network; and WGN Radio Fan Van stops at grocery stores throughout the Chicagoland area. …

IDFA Announces Enhanced On-Floor Activities, New Website For 2015 International Dairy Show

September 25, 2014 The International Dairy Foods Association (IDFA)

The International Dairy Foods Association recently launched an expanded website and announced several enhanced on-floor activities for its 2015 International Dairy Show. Once again, the Dairy Show and PROCESS EXPO, hosted by the Food Processing Suppliers Association (FPSA), will team up at McCormick Place in Chicago, and this year they’ll be joined by an additional co-location partner, InterBev Process. …

Hickman's Eggs Launches 'Over Easy Broken Egg Breakfast Challenge'

September 25, 2014 Heidi Goitia, KTVK

The Over Easy Broken Egg Breakfast Challenge, sponsored by Hickman’s Eggs, gives aspiring chefs and breakfast lovers a chance to share their favorite egg recipes with Over Easy diners. …

Dairy Industry Losing War As Milk Consumption Falls

September 25, 2014 Ted Booker, Watertown Daily Times

Despite notable marketing campaigns such as the “got milk?” slogan, Americans consume 37 percent less of the drink than they did in 1970, according to the USDA, even as the sale of cheese, yogurt and other dairy products is climbing. Cheese consumption has nearly tripled over that period. …

Salted Caramel Has Arrived

September 25, 2014 Alison McConnell, NPR

The legendary American sweet tooth may be growing up. It's classier now; more sophisticated. It lusts after salt with its sweets. …