Month: August 2014

This summer, the Peruvian Avocado Commission (PAC) launched its first multi-faceted marketing program and its unique radio strategy is proving itself on every level. The first of its kind national summer radio campaign, and more importantly, the value-added promotions, were strategically designed to fulfill retailers' needs and drive consumer purchase. …

SunFed Produce headquartered in Rio Rico, AZ, is pleased to announce the hiring of Brett Burdsal to fill its newly created position of Director of Marketing. …

Fresh Express, the nation’s No. 1 branded salads, is launching a new Shredded Broccoli and Cauliflower mix, offering a convenient, ready-to-eat, vegetable-packed salad. …

Frieda’s popular Stokes Purple® Sweet Potatoes are returning for the third season, and the crop is expected to be harvested and ready for shipping in late September. New for the 2014 season will be a 12/3 lb. bag, in addition to 15 lb. and 40 lb. bulk cartons. (All potatoes are labeled to reduce front end checker error.) Also, Frieda’s will be offering good supplies of Organic Stokes Purple® Sweet Potatoes, along with conventionally grown product. …

Christopher Ranch is excited to be a part of the new Levi’s stadium for the 49ers Professional Football team. Christopher Ranch Garlic will be featured in the garlic fries (with a secret new recipe), Aioli Sauce and the Kale Salad. …