Month: July 2014

Avocados from Peru made its first-ever appearance at the recent Food & Wine Classic in Aspen June 19 – 22, where the world's most influential chefs, sommeliers, culinary innovators and foodies gather each year. Avocados from Peru painted the town “green” with a larger-than-life full-color rolling billboard playfully positioned on a luxury liner bus, reminding event guests that Peru’s summer fruit is now in peak season and available across the United States. …

Frieda’s Specialty Produce recently debuted its new season of “Specialty Produce 101” videos on YouTube, highlighting more specialty produce than ever with a new video uploaded monthly. Each new video clocks in at about a minute and a half, keeping its quirky charm at about half the length of the previous seasons’. …

On Tuesday, the Transition Board of Directors of the Washington State Tree Fruit Association (WSTFA) named Jon DeVaney as President.  The soon-to-be consolidated industry organization will be formed from the merger of the Washington State Horticultural Association (WSHA), Yakima Valley Grower-Shippers Association (YVGSA), Wenatchee Valley Traffic Association (WVTA) and Washington Growers Clearing House Association (WGCH). …

Washington blueberry growers expect to meet growing demand by harvesting more than 90 million pounds of blueberries, making Washington State 4th in total U.S. blueberry production.    …