Downfall Of Crumbs Shows Limits Of American Cupcake Addiction
While Crumbs had unique challenges, including the demands of being a public company, the industry faces a painfully crowded market for baked goods and is seeking ways to enliven a fad that’s lost its novelty. Sprinkles Cupcakes Inc. has opened 24-hour cupcake machines in six cities, aiming to give people a new reason to visit their stores. For most Americans, though, the excitement may have run its course. …