Few things are more American than baseball, blue jeans and apple pie, just so long as that apple pie isn’t frozen. While total retail sales of prepared cakes and pies grew 24% from 2009-14 to reach $11.2 billion, frozen and refrigerated cakes and pies was the only segment to decline (2.4%), as consumers focus on fresh flavors and shift towards viewing pies and cakes as an indulgent snack. In fact, according to new Mintel research, some 41% of consumers claim to eat prepared cakes and pies as a snack between meals, a higher percentage than many other occasions, including for a special occasion dessert (18%). …