First-Ever Digital 'Beef. It's What's For Dinner.' Advertising Campaign Launches
This year marks a historic milestone for the “Beef. It’s What’s For Dinner.” brand. “Beef. It’s What’s For Dinner.” launched a new all-digital advertising campaign for the first time ever. In just a short amount of time, the campaign – using an integrated digital media plan – has been a success, generating around 65 million impressions during the campaign’s first three weeks. …