Technomic Expands Online Brand Tracking Program To Include Retail Foodservice Providers
As distinctions between restaurants and retailers increasingly blur, foodservice suppliers and operators must increase their understanding of the needs, behaviors and attitudes of consumers sourcing ready-to-eat meals, regardless of the channel. To support these efforts, Technomic's online Consumer Brand Metrics (CBM) restaurant brand tracking tool has expanded to include ongoing consumer assessments and performance ratings for more than 40 retail chain brands. …