Mangover Campaign Set To Continue Inspiring Consumers In 2014
The National Mango Board’s (NMB) Mangover campaign has made a significant and positive impact among consumers and media since its launch last year. According to the NMB’s 2013 Consumer Marketing Program Tracker, more than 1.7 billion impressions were garnered in 2013, which is attributed in large part to Mangover program initiatives. To continue its successful stride, the NMB will drive mango awareness with new Mangover recipe ideas, concepts and partnerships. The NMB has also expanded to include new initiatives to several of their existing programs for 2014 to reach more retailers, foodservice professionals and industry members. …