Did You Know… Prime Is The New Premium Target
The run-up in the fat cattle market surprised virtually everyone in the industry with how quickly it occurred and the magnitude of the jump. In late December, we were trading at $1.30/lb. and by mid-January we were chasing $1.50, and trade at that level was confirmed in Nebraska. Holding prices in this new range all depends on what the consumer is willing to pay for beef relative to the cheaper proteins available. …