Month: February 2014

'Curriculamb' Campaign Launch

February 5, 2014 American Lamb Board

On the heels of a recently completed consumer research study, American Lamb Board (ALB) is elevating its 2014 strategic communications program to focus more on educating consumers about the basics of lamb, from cuts and cooking methods to the responsible practices of the industry’s 82,000 shepherds. Dubbed ‘Curriculamb,’ the campaign aims to inspire home cooks to purchase and prepare lamb more frequently. ALB has selected Harvest PR, a Portland, Ore. and Minneapolis-based firm with deep food and agricultural experience, to manage the program. …

A Florist's Valentine's Day Insurance Policy

February 5, 2014 Floranext

Is your flower shop ready for bad weather on Vday? A flower shop’s worst nightmare – freezing cold temperature, lots of snow and ice the week of Valentine’s Day! The fix – make it a Valentine’s Week! …

Floriculture Sustainability Initiative Holds Its First Ordinary General Assembly At IPM Essen

February 5, 2014 Floriculture Sustainability Initiative (FSI)

On 30 January, The Floriculture Sustainability Initiative (FSI) held its first Ordinary General Assembly at the IPM Trade Fair in Essen, Germany. FSI brings key industry players together to focus on the developments towards mainstream sustainability in the floriculture sector. Their aim is that 90% of the flowers and pot plants will be sustainably produced and traded by the members by 2020. …

AmericanHort Pleased With Horticulture Title Receiving 75% Additional Funding

February 5, 2014 AmericanHort

Yesterday (February 4th), the U.S. Senate voted to pass the Agricultural Act of 2014, also known as the Farm Bill, by a vote of 68-32. This follows last week’s approval by the U.S. House of Representatives. The bill now heads to the President for signature, expected later this week. For horticulture – which includes fruits, vegetables, nuts, nursery and floriculture production, and Christmas trees – the programs of greatest importance have all received substantial increases, totaling more than $1.1 billion over the next five years. …

Dale Farm Buys Welsh Cheese Packing Business Ash Manor Cheese

February 5, 2014 Staff Reporter, Belfast Telegraph

One of Northern Ireland's biggest dairy companies has bought a Welsh cheese packing business for an undisclosed sum. …