The Supermarkets and Grocery Stores industry has suffered from declines in the quantity and quality of purchases over the past five years. According to IBISWorld Industry Analyst Jeffrey Cohen, “During the recession, high unemployment and low household disposable income drove consumers to reduce spending on premium-brand products.” Instead, they increased spending on generic brands and discounted items, harming supermarkets and grocery store sales. As the economy began to recover and household disposable income slightly increased, consumers slowly returned to prerecession habits, treating themselves to more expensive restaurant meals and decreasing the number of grocery shopping trips. …