Sunkist Growers Launches National ‘Peel Away The Pounds’ Promotion With ‘The Biggest Loser’
Sunkist is kicking off 2014 with a promotion to help consumers “peel away the pounds!” Teaming up with NBC’s hit series, “The Biggest Loser,” Sunkist is launching a national sweepstakes offering consumers a chance to win one of two trips to The Biggest Loser Resort, an award-winning immersive weight loss program with locations in Chicago, Ivins, Utah, Malibu, Calif. and Niagara, N.Y.* The agreement between Sunkist and “The Biggest Loser” was licensed by NBCUniversal Television Consumer Products and Shine America. …