Cost, Price, Value Matter To Consumers
When cattlemen get together, talk soon turns to prices. Yes, some will be on what the calves sold for or the price of fed steers. But quickly the conversation will shift to the other dollar figure — costs — what land prices have done or the cost to maintain a cow or the cost of gain in a feedlot. Those high-dollar marks say we have entered a new era in the cattle industry. What you likely did not know is how all of this relates to what the consumer is paying for beef today. …
