Egg Industry Declares War On Eggless Eggs
Hampton Creek Foods, a tech-centric San Francisco food startup that develops plant-based egg replacement products, has attracted some very high-profile investors, including PayPal co-founder Peter Thiel, and lots of media attention in the past year. Enough attention, apparently, to make the old-fashioned, chicken-based egg establishment nervous: The American Egg Board’s “Incredible, Edible Egg” campaign has begun running Google ads against search terms matching Hampton Creek Foods, their products, and even the name of an executive. …