Sabra's Goal: Make A Middle Eastern Dip Comprehensible To Middle America
The chief executive officer of PepsiCo Inc (PEP).’s Sabra Dipping Co. venture recently approved its first national U.S. hummus television commercials. One instructs consumers to “dip life to the fullest” by dunking carrots and chicken wings into the mashed chickpea concoction. Sabra soon will kick off as the National Football League’s official dips sponsor. …