Month: June 2013

Paramount Citrus, America's largest citrus grower, today announced the launch of a new premium California mandarin brand, Wonderful Halos, and revealed plans to spend a record $100 million over the next five years as part of an integrated, national campaign to market the "pure goodness" and uniquely delicious taste of the sweet, seedless, easy peel fruit. …

United Fresh congratulates the Senate on the passage of the Agriculture Reform, Food and Jobs Act of 2013 with a vote of 66-27. The bill addresses many priorities critical to United Fresh members, including programs supporting essential research, market promotion and nutrition, and continues their support of specialty crops that was established in the 2008 Farm Bill. …

Interfresh, Inc., a national supplier of fruits and vegetables, today the opening of a new field office in Dallas, TX to be headed up by Frank Bonaparte, a long-time industry veteran. …

Brand new for 2013, the National Mango Board (NMB) produced high graphic, freestanding Mango Display Bins to be placed in participating retail stores nationally. More than 6,000 produce departments will use the displays to educate consumers about mangos and many have already shared positive results and outstanding feedback. …

Fresh Origins, America’s leading producer of MicroGreens and Edible Flowers, has been providing chefs and restaurants with their small botanical innovations for over fifteen years. For the first time, they are now offering nine varieties of MicroGreens to retail consumers. The line will include: Micro Rainbow Mix, Micro Asian Mix, Micro Amaranth Red, Micro Arugula, Micro Basil, Micro Broccoli, Micro Cilantro, Gold Pea Shoots, and Popcorn Shoots. …