New Initiative On The Front Lines Of Food Safety

With piles of fresh strawberries beckoning consumers at markets and stores this season, an alliance of a major retailer, fruit growers and farm workers has begun a program to promote healthy produce and improve working conditions. Under the new program, with Andrew & Williamson the first grower to participate, berries sold under the label “Limited Edition,” would carry certification to inform consumers that food safety protocols had been followed and that the workers who harvested the crop were treated fairly.

Trinity Fresh Mobile App Now Available For Download

May 30, 2013 Trinity Fresh

Trinity Fresh has released their mobile app where customers can place orders directly from their phone or tablet device. In addition to online ordering app users can keep up with Trinity Fresh in a variety of different ways. Trinity Fresh is the first Sacramento based produce company to release a mobile app.

Grower-Shipper Association Inaugurates Mark Borman Of Taylor Farms As 2013-2014 Chairman Of The Board

The Grower-Shipper Association of Central California (GSA) held its Annual Meeting on Thursday, May 23 at Corral de Tierra Country Club in Salinas. Mark Borman, the Association’s new Chairman of the Board, was inaugurated at this event in front of more than 75 members and dignitaries. As the new Chairman of the Board to Grower-Shipper, Borman will continue to advocate for strong businesses that support the families and people in our community and beyond. Borman spoke about his interest in continuing to develop resources that will help farmers build their capacity to make strong business decisions that will lead to a sustainable agricultural industry and creating opportunities for young people to emerge as agriculture’s next leaders.

New Interrupcion* Site Delivers Useful Information On Sustainability & Conscious Consumption

May 30, 2013 Interrupcion*

A new website for Interrupcion* Taste Me Do Good* provides retailers and consumers with useful educational tools on Taste Me Do Good* fair trade produce items.

HarvestMark Acquires ShopWell, Adding A Million More Shoppers To Its Insights Solution

May 30, 2013 HarvestMark

YottaMark, Inc. announced today that it has acquired substantially all the assets of ShopWell Solutions, Inc. (ShopWell), the million shopper-strong personalized food information company.  YottaMark will integrate the ShopWell team into its HarvestMark Insights group, and ShopWell’s hugely popular website and mobile applications will become YottaMark branded properties.