Month: May 2013

Walmart Launches National Advertising Campaign To Show ‘The Real Walmart’

May 8, 2013 Walmart

Walmart announced the launch of a national television and digital advertising campaign and accompanying website (www.therealwalmart.com). The campaign demonstrates how people across America count on Walmart to save money on the products they want and need, how the company provides tremendous career opportunities for its associates and how it creates efficiencies and works directly with manufacturers to help deliver low prices. …

Loblaw Launches The PC Plus Loyalty Program

May 8, 2013 Loblaw Companies Limited

Loblaw Companies Limited (Loblaw) introduced its revolutionary loyalty program, PC Plus™, in Ontario Loblaws® banner stores.  Designed for a smart phone, the PC Plus™ program is a fully digital program that through personalized offers will help customers save money, save time and feed their family in a convenient way. …

Organic Salad Producer Earthbound Farm Prepped For Sale

May 8, 2013 Olivia Oran and Soyoung Kim, Reuters

Earthbound Farm Organic, the largest grower of organic produce in the United States, is exploring a sale of the company, according to four sources familiar with the matter. …

Celebrity Makeover Guru, Clinton Kelly, Partners With National Mango Board For ‘Mangover’ Campaign

May 8, 2013 National Mango Board

The National Mango Board’s (NMB) new marketing campaign, Mangover, officially launched May 2 with new celebrity spokesperson, Clinton Kelly. Kelly, the co-host of “What Not to Wear” on TLC and “The Chew” on ABC, partners with the NMB to motivate consumers to refresh their dishes and upgrade seasonal favorites with the fresh and delicious taste of mango. …

Freshway Foods Contributes Salad Bar To Benefit School Children

May 8, 2013 Freshway Foods

Freshway Foods announced today that it has made a contribution of $2,500 to the Let's Move Salad Bars to Schools campaign. This donation will fund the placement of a salad bar in one of over 1,200 schools that have applied for support from the program. …