Stonyfield Names Empower MediaMarketing Media Agency Of Record

April 3, 2013 Stonyfield

Stonyfield, the leading organic yogurt company, has chosen Empower MediaMarketing as its media agency of record. The independent media agency will handle all of Stonyfield's paid media efforts and help Stonyfield with its search engine marketing and content marketing efforts.

'Iögo, Supporting Goodness' Program Launched To Support Community Kitchens

April 3, 2013 Ultima Foods

Just eight months after the release of its brand-new iögo yogurt line, Ultima Foods is proud to launch the "iögo, supporting goodness" program to support the mission and involvement of community kitchens in Canada. The goal of the program is simple: help people discover, or become more familiar with, the essential role community kitchens play across the country.

High Return On Potato Grower Assessment Dollars Invested In US Potato Board Marketing Activities

If you gave me $1, and I gave you $6.51 back, would you be happy? Of course you would! As it turns out, the latest Econometric Study, conducted by Dr. Timothy Richards from Arizona State University, and Dr. Harry Kaiser from Cornell University, reveals this high return on potato grower assessment dollars invested in United States Potato Board (USPB) marketing activities. This study covers the USPB marketing years of 2007-2011, and is a USDA mandated program assessment every five years.

National Mango Board Presents Domestic Outreach Meetings

April 3, 2013 National Mango Board

The NMB will hold several outreach meetings at these following locations.

Sun World International Selects Foodlink For Item Traceability

April 3, 2013 FoodLink

FoodLink®, the commerce and traceability platform that connects fresh food retailers and wholesalers to a network of over 2,000 growers, packers and shippers, today announced that fresh fruit producer and marketer Sun World International LLC will use the company’s item-level traceability solution on seedless grapes and sweet peppers, with planned expansion to all other fruits and vegetables produced and sold in the U.S.